Scripts

Quick copy/paste messages for outreach and follow-ups.

Home Services Outreach
Outreach

Hey [Name] — quick question. I'm launching PostMarkLocal's Spring Home Refresh card for Brandywine, mailing to 3,100 homes on May 15. It's a shared community card featuring six local businesses homeowners call when they need work done. Your business came to mind — spring is when this kind of work picks up, and this gets your name on their fridge before they Google a stranger. One slot per category. Tiers start at $250 (small ad) up to $1,750 (full back of card). Want me to hold a spot for you, or send a card preview first?

Mobile Services Outreach
Outreach

Hey [Name] — quick question. I'm launching PostMarkLocal's Homeowner Essentials card for Bowie, mailing to 2,750 homes on May 19. It's a shared community card featuring six local businesses homeowners call when something breaks. Most of your best customers probably find you when they're already stuck somewhere. This gets you in front of them before that moment — sitting on their fridge for weeks. One slot per category. Tiers start at $250 (small ad) up to $800 (Premium with room for your truck photo). Want me to hold your spot?

Restaurant & Café Outreach
Outreach

Hey [Name] — quick question. I'm launching PostMarkLocal's Community Favorites card for Waldorf, mailing to 2,750 homes on May 17. It's a shared community card featuring six local spots worth knowing — the cafés, restaurants, and favorites neighbors actually keep going back to. Your place came to mind. This puts you on fridges across the neighborhood right when people are looking for their next go-to. One slot per category. Tiers start at $250 (small ad) up to $950 (Premium Plus with room for a hero photo). Want me to hold the spot, or send a preview?

Beauty & Wellness Outreach
Outreach

Hey [Name] — quick question. I'm launching PostMarkLocal's Community Favorites card for Waldorf, mailing to 2,750 homes on May 17. It's a shared community card featuring six local spots worth knowing. Your salon stood out — beauty businesses win on word-of-mouth, and this puts you in front of 2,750 households with a promo or intro offer they can hold onto. One slot per category. Tiers start at $250 (small ad) up to $800 (Premium with room for your work). Want me to hold the spot?

What Is It
Questions

It's a shared neighborhood postcard — 11.5" × 8", full color — mailed via USPS EDDM to every home in a specific zone. Six businesses share the card, each getting a spot sized to their tier. You pick the size (Essential, Standard, Premium, Premium Plus, or Full Back Takeover), I build your ad, you approve the proof, and it drops in the mail. Ad design is included. Printing and mailing are handled. You'll also get featured on PostMarkLocal's Featured Businesses page for 30 days after your card mails.

Category Taken
Questions

Quick heads up — the [category] spot on the [campaign name] card is already claimed (one business per category per campaign). Two options: I can get you on the [alternate campaign + zone] card ([category] slot still open there), or hold a spot on our next edition of [original zone] later this summer. Which works better?

How It Works
Questions

Three steps: 1. You pick your campaign and tier and pay through the site (Square checkout — instant confirmation). 2. Within 24 hours I email you a short form for your logo, photo, offer, and QR link. We design your ad and send a proof within 3 business days. One free revision round included. 3. Cards print and drop with USPS EDDM to every home in the zone. Total time from payment to mailbox: about 3 weeks.

Why Not Just Mail My Own
Questions

Totally fair question. A solo EDDM postcard costs most businesses $1,500–$2,000 once you add design, print, and postage. PostMarkLocal runs $250–$1,750 depending on size. The other difference: a solo postcard gets 4 seconds before it's tossed. A community card with six trusted locals on it actually gets kept — on fridges, pinned near the phone. Your ad lives weeks, not seconds. Same mailbox. Same neighbors. Much smarter cost.

Pricing Response
Pricing

Five tiers from $250 to $1,750 depending on size and position: • Essential — $250 (2.8" × 1.85") • Standard — $450 (2.8" × 3.3") • Premium — $800 (5.7" × 3.3") • Premium Plus — $950 (8.6" × 3.8") • Full Back Takeover — $1,750 (entire back of card, one per campaign) Most businesses start with Standard or Premium. Want me to send a quick card preview so you can see the sizes, or the link to pick your spot directly?

Send Payment Link
Payment

Great — here's your link to grab the spot: [Payment Link] Once Square confirms payment, you'll get: ✓ Instant email receipt ✓ A short form within 24 hours to collect your logo, photo, and offer ✓ Your ad proof within 3 business days Your slot locks in the moment payment clears.

Abandoned Checkout Recovery
Payment

Hey [Name] — saw you started the reservation for [campaign] but didn't finish up. Was there a question I can answer, or did something hold you up? Happy to walk you through it or hold the spot for 24 hours if you need time to decide.

First Follow-up (4 days later)
Follow-up

Hey [Name] — circling back on the [campaign name] card for [zone]. [X] slots left, mails [date]. Want me to hold one for you, or should I open it up to someone else?

Final Follow-up (day 10)
Follow-up

Last note on this — the [zone] card closes [date] for [month], and I wanted to make sure you saw it before we locked the final spots. No pressure if the timing isn't right. If you'd rather be on the [next month] edition, I can hold a spot there instead.

Proof Not Approved Nudge
Follow-up

Hey [Name] — just a gentle nudge on your ad proof for the [campaign] card. We need your approval (or a revision request) by [date] to keep your placement on schedule. Let me know if you want changes or if it's good to go.

Post-Campaign Re-Engagement
Follow-up

Hey [Name] — hope the [previous campaign] card drove some calls your way. Wanted to give you first right of refusal on your spot for the [next campaign] edition before I open it up. Same tier, same price. Want to keep the momentum going?